The Beginning of a Movement
In 2011, I launched the Global Face Serum—a minimalistic botanical face oil born from years of careful formulation and inspired by global beauty wisdom. To my surprise, it quickly became a cult favorite, proving that fewer, better products could transform not just skin, but also the way we feel about ourselves.
Growing up of mixed ethnicity in the Swedish countryside, I often felt different. Over time, I learned that my differences were my strengths. That lesson became the heart of my brand: celebrating inclusivity and empowerment through skincare that honors every complexion.
Our Mission
I believe beauty is more than what you see in the mirror.
It’s the connection you feel with yourself—and the world around you.
My mission is to inspire you to embrace your natural glow with minimal, intentional skincare and holistic beauty rituals that are mindful, empowering, and rooted in global wisdom.
Minimal Skincare. Global Wisdom. Modern Rituals.
Every formula is crafted with care: 100% naturally derived, organic, responsibly sourced, and Leaping Bunny certified cruelty-free - always in harmony with our values of quality, connection, and respect for the planet.
Join the Journey
Your skin tells your story - every smile, every expression, every moment of care. Through each ritual, my hope is that you rediscover your natural glow and a deeper connection to yourself and the world around you.
