The Evolution of Lina Hanson Packaging
A Journey of Growth
Since launching Lina Hanson Global Beauty in 2011, it feels like I’ve been on a continuous path of growth. Just like the amazing people who use my products, the brand has evolved over time - finding more clarity, confidence, and authenticity with each chapter.
When I first started, I was really just guided by my love for global ingredients and a desire to create skincare that felt both effective and mindful. Over the years, as I’ve grown personally and professionally - from makeup artist to founder - the brand has evolved right along with me.
From Fitting In to Standing Out
In the early days, I felt the need to fit in with what the beauty industry expected — polished, familiar, and safe. But I eventually realized our true strength lies in what makes us different: a global perspective, a celebration of real beauty, and a belief that skincare can be a ritual of connection... and that didn't fully exist in the beauty space.
Each new version of our packaging has reflected that shift - from trying to belong to embracing what makes us unique.
Packaging from 2011 - 2016
Our very first packaging reflected a time when I was still finding my place in the beauty world - simple, elegant, and created to blend in with the traditional idea of luxury skincare. It was the beginning of something heartfelt, though I hadn’t yet fully stepped into my own voice.
If You See Different Packaging...
If you ever come across older versions of our packaging online, each one represents a moment in our story. While the outside has changed, the inside has always remained the same - our high-quality, globally sourced formulas that customers have come to love.
I feel like every update has brought me one step closer to what this brand really embodies, while staying true to the same values we’ve held from the beginning: sustainability, performance, and mindful luxury.
Packaging from 2016- 2021
This next evolution brought a cleaner, more refined aesthetic - a balance of minimalism and quiet confidence. The black miron glass bottles, white boxes, and subtle orange and blue lines symbolized both warmth and purpose as the brand found more clarity and strength in its global identity.
The Rebirth: Art, Meaning & Connection
Our latest redesign marks a beautiful turning point — one that feels deeply aligned with who we’ve become. Collaborating with artist Blanda Eggenschwiler, we created a design that embodies connection, compassion, and balance.
Her artwork, Five Circles — now featured on our packaging — symbolizes human unity and harmony. Each bottle and box is made with FSC-certified materials, transforming skincare into something more: a sensory, meaningful ritual.
Packaging from 2021 - present
Our collaboration with artist Blanda Eggenschwiler brought deeper storytelling and symbolism into every design. Her artwork, Five Circles, represents unity, connection, and the balance between mind, body, and spirit — a true reflection of what Lina Hanson Global Beauty stands for today.
Looking Ahead
While our packaging may continue to evolve, my mission remains the same — to create skincare that helps you reconnect with yourself and the world around you.
Every change tells a story of growth - not just for the brand, but for me personally. From the early days of trying to fit in, to now fully embracing what makes us unique, this evolution reflects a journey of intention, self-discovery, and global connection.
Thank you for being on this journey with me - for growing, evolving, and discovering along the way. Your support and love continue to inspire everything I create.
