I started out in the beauty industry as a makeup artist. Throughout the years, I've had the opportunity to work on, and learn from, every skin type imaginable.
My approach to makeup artistry has always been about looking like the best version of yourself. My belief is if you take care of your skin, you don’t need to cover up with much makeup. When your skin has a healthy glow from within, you let your own beauty shine through, and that’s more than any makeup can do.

The beauty industry has become saturated with products promising to reverse our aging, make our skin whiter, and hide our “flaws.” To me, beauty is about loving yourself and being comfortable in your skin, despite what media tells us beauty “should” be. My mission is to challenge the way we view beauty by creating skincare products that celebrates the authentic beauty in us all.

I believe in easy to use, high-quality skincare. By drawing on beauty traditions from around the world, using only the purest ingredients, I create luxury skincare for the globally conscious. Every time you use my products, I want you to feel that no matter your age, ethnicity, color, or shape… you are beautiful. 

It’s time to celebrate the skin you’re in.



Celebrity Makeup Artist and Natural Beauty Expert Lina Hanson was born and raised in Sweden where eco-conscious living was an engrained part of her life. As a natural explorer, Lina moved to New York City where she trained to become a makeup artist. After years of training, Lina moved to Los Angeles to further her career as a makeup artist.

Today, Lina is one of Hollywood’s top makeup artists and natural beauty experts. She has worked with some of Hollywood’s most celebrated artists such as, Naomi Watts, Natalie Portman, Brooke Shields, Ellen DeGeneres, Portia de Rossi, Mandy Moore, Javier Bardem, Orlando Bloom and Ewan McGregor. Her makeup work has appeared in countless publications including Vogue, Elle, W, Harper’s Bazaar and Instyle.

She is the author of the book “Eco-Beautiful – The Ultimate Guide to Natural Beauty & Wellness.” Lina’s love for travel and natural wellbeing developed into a skincare collection celebrating beauty around the world.